Greylock Sound was founded in the winter of 2017 as a live music production and promotion company in the Berkshires. Through a rigorous marketing and social media plan that I created and executed, we built a roster of over 15 bands across 5 states while planning numerous cross-country tours. As part of our development, I entered the MCLA Innovation and Entrepreneurship Challenge. This competition required a formal business pitch and the prize consisted of a ten-week business internship with Lever Inc., as well as $10,000 in seed money. In April of 2018, I won the competition, and this brought publicity that effectively increased our number of clients. At the end of the summer of 2018, I left the company to pursue a new business venture.